#HealtHaven Logo Design

Elliot Rivera, renowned fitness personality in New York City sought to have his company logo refreshed for the launch of their new apparel line, personal training/exercise videos and website. This project shows the alterations to get to the topmost and final solution approved by Mr. Rivera. The goal was to create a piece looks lean, clean, healthy to evoke the philosophy behind his gym personal training programs. Utilizing Helvetica was essential to maintain an ageless appeal.