Logo concepts for the re-branding of 700 Fitness in Southern New Jersey. This gym facility offers a non-traditional environment for personal training as well as crossfit athletes with a pay-as-you-go membership.
This projects shows the process and alterations to arrive to the topmost and final solution approved by the owners.
Each logo needed to reflect current trends in design, namely flat looking solutions, while incorporating the young, entrepeneurial spirit of the owners with the energy and philosophy of the fitness center. A target-like layout was specifically requested by the client.