ALPFA Philadelphia Marketing

ALPFA Philadelphia offered a task for the conceptualization, design and production of the marketing kit for 2013 including information, gifts and brochures can be given to sponsors and professionals at events. Emphasis was given to maintaining consistency between the simple, yet bold design of this corporate board through social media with hard copy material to be used as part of the brand. In that spirit and in conjunction with M&M™ Chocolates, a simple line drawing design of Downtown Philadelphia was chosen to compliment ALPFA Philadelphia's logo to achieve such goal using the organization's colors as the carrier of the message.