Merchandise Campaign

With the release of the book cover based on Lewis Carroll novel Alice in Wonderland, a challenge was presented in the form of a merchandise campaign aim to target audiences at the same time Tim Burton's vision of the story was premiered. The design is a template to be printed via digital textile printing on an assortment of products including shirts, shopping bags and towels. Studying careful the storyline in the original novel it was concluded that using the famous phrase 'Believe in 7 Impossible Things' would make a strong slogan especially with young adults.