Skateboarding Championship

The branding campaign for the 2008 Skateboarding Championship aimed to bring together young adults to the University of Arizona to not only compete at the different events but also give them an event to display graffiti art in blank walls. A big emphasis was put on how the event would reach the youth and still remain appealing to them in order to encourage participation. For the official tickets the idea was basically to put all the information needed into what it looks like a skateboard echoing the shop where young adults buy new equipment and replacement parts. This double-sided UV coated print out had an unique bar code would be scanned at the stadium to check-in participants to their respective events.