Skateboarding Championship

The branding campaign for the 2008 Skateboarding Championship aimed to bring together young adults to the University of Arizona to not only compete at the different events but also give them an event to display graffiti art in blank walls. Using basic typography the focus of this campaign was to highlight elements would entice young people to participate. On one hand the skateboard rings used as the main logo, and secondly the invitation to tag walls with graffiti in an environment is permitted. The sponsor chosen for this event was Comcast due to the company's initiatives to engage the youth in outdoor activities.